I offer User Experience research. This type of research focuses on optimizing digital media:

  • Contextual Inquiry and Ethnographic study of people, places, cultures and habits
  • Usability testing of products, websites, or software
  • Persona Development (a.k.a. market segmentation analysis)
  • Remote usability, interviewing and web site auditing (remote meaning all testing is done remotely or via the Internet with a participant or respondent).
  • Competitive analysis and review
  • Website audit and analysis
  • Concept testing and iteration review
  • Online community management
  • Online Ethnography
  • Card sorting and content evaluation

The professional market research services I offer are:

  • Focus group moderation and facilitation¬† (online and in person)
  • Online and mail out survey creation, question writing, and analysis
  • Observation Research
  • Ethnography
  • Customer Satisfaction survey
  • Online community research and management
  • Interviewing (semi and unstructured, online and in person)
  • Gap analysis and needs assessment
  • Facilitation
  • Survey creation and analysis